Xavier University's Undergrad Marketing

TYPOGRAPHY

The Cincinnati Experience Mailer Vibrant images of Cincinnati highlights market Xavier University's hometown to prospective students.	Parent & Family Calendar Meeting parents of Gen Z where they are at, this calendar with consolidated, university-wide important information boosts student retention by providing resources and timely reminders.
Transfer Recruitment This mailer recruits transfer students by assuring them that Xavier provides wraparound support with its unique values.	Sophomore Recruitment Parents of high school sophomores receive this educational mailer to inform them of important timelines for their students, while also framing Xavier as a trusted source for assistance.

XAVIER UNIVERSITY:
UNDERGRADUATE MARKETING

In a time when the value of a college education is highly questioned, Xavier doubles down on their offerings in their "More Xavier" rebrand. This new brand highlights the Ignatian value of cura personalis, which translates to "care for the whole person."

DEMOGRAPHIC: Gen Z high school students

GOAL: To increase commitments and retention for Xavier University

FEATURES:

• Bold new branding, referred to as "More Xavier"

• Expansive layout design

SPECS:

• Mailers (bi-fold & tri-fold)

• Calendar

• Die-cut flyer

• Post cards

• Letters

• Stationery card set

BACK

Lexi Morgan

GRAPHIC DESIGNER

The Cincinnati Experience Mailer

Vibrant images of Cincinnati highlights market Xavier University's hometown to prospective students.

Parent & Family Calendar

Meeting parents of Gen Z where they are at, this calendar with consolidated, university-wide important information boosts student retention by providing resources and timely reminders.

Transfer Recruitment

This mailer recruits transfer students by assuring them that Xavier provides wraparound support with its unique values.

Sophomore Recruitment

Parents of high school sophomores receive this educational mailer to inform them of important timelines for their students, while also framing Xavier as a trusted source for assistance.

XAVIER UNIVERSITY:
UNDERGRADUATE MARKETING

The Cincinnati Experience Mailer

Vibrant images of Cincinnati highlights market Xavier University's hometown to prospective students.

Parent & Family Calendar

Meeting parents of Gen Z where they are at, this calendar with consolidated, university-wide important information boosts student retention by providing resources and timely reminders.

Transfer Recruitment

This mailer recruits transfer students by assuring them that Xavier provides wraparound support with its unique values.

Sophomore Recruitment

Parents of high school sophomores receive this educational mailer to inform them of important timelines for their students, while also framing Xavier as a trusted source for assistance.

XAVIER UNIVERSITY: UNDERGRADUATE MARKETING

XAVIER UNIVERSITY:
UNDERGRADUATE MARKETING