Lexi Morgan

Gilbert, Arizona is a small town with big culture. Local businesses and restaurants are the cornerstone of this community. During the pandemic, Discover Gilbert launched this campaign to inform their residents of some ways they could continue to support their favorite places in lockdown.

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DEMOGRAPHIC: Local residents, average age of 35 years

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GOAL: To encourage spending in local economy; preserve local businesses in a time of hardship

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FEATURES: 

• Unique use of shapes & frames
• Playful text lockups

• Utilized color palette & photos provided by client

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SPECS:

• Email

• Social posts & stories

• Display ads