What started as a creative hobby for Bridget became a full-blown business almost overnight. Being catapulted into high demand for her handmade earrings, Bridget realized she needed an identifiable brand that resonated with her products and expanding audience.

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DEMOGRAPHIC: Millenial & Gen-Z women

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GOAL: Continuous feel of brand from social media to packaging

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FEATURES: 

• Pattern inspired by her own clay cutters

• Marbling inspired by patterns in her products

• Subtle pearlescent paper for earring cards

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SPECS:

• Developed package of logo, brand colors & fonts
• Two sizes of earring cards/business cards

• Custom packaging tape

• Instagram Highlights icons